This is a Website.

As a designer, my first instinct is to ask "and who is it for?"

Media - be it art, film, game, book - has become squashed into attention-grabbing content, the artistry appreciated only so long as there is works to sustain it as we drive by. This is also true of social media. We transform ourselves and our spaces so that they are places for attention, for the generation of clicks and likes, keeping us on a highway that has increasingly more and more billboards grabbing our attention. I have become a commodity, something that enables advertisers to slip in and try and sell others their product, their purpose, their ideas.

There is no space to just be. We have created highways, and pockets of parks where we can meet with our friends, and theatres where we can be isolated in the dark while we watch our moving pictures. But what of the home?

We once called the internet a frontier, a wild space where there are unknowns and infinite possibilites. As a child, all I wanted to be was an astronaut. Secretly, I still do. So let's take a detour - jump off the highway for a moment, and explore that frontier full of wonderful potential. Maybe, just maybe, we can start building homes again.